Founded by Makeda Bennett-Amparbeng and Jade Reid in 2018, the crux of SDS Entertainment’s work is focused on creating safe spaces for young local talent to express themselves through the mediums of rapping, singing, poetry and comedy.
The company was birthed following Makeda’s involvement in the 2017 abolishment of Form 696. A racist and controversial risk assessment document that caused hugely negative impacts on Croydon’s art scene.
Working alongside Makeda and Jade is Mykaell Riley. A former artist and music producer, he got his start in the music industry as a member of roots reggae band Steel Pulse. Today he is director of the Black Music Research Unit at the University of Westminster. They also work in partnership with Wozzy Brewster OBE who was recently inducted into the Music Week’s Women in Music Roll of Honour.
Make sure to check out the website here.