AWATE | Fresh Product

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Hip hop artist AWATE has dropped the video for his latest single 'Fresh Product’. Taken from his debut album 'Happiness', produced entirely by Turkish of Dcypha, Fresh Product shows off his ‘meticulous selection of words,’ as he raps about growing up. The video is directed by Saoud Khalaf and filmed at the Utopia installation at The Roundhouse by curator Penny Woolcock.


The Mobo supported and on the Longlist for Best Urban at the 2018 Unsigned Music Award,  made a name for himself at the legendary hip-hop spot, Deal Real at the age of 15. As a refugee from Eritrea via Saudi Arabia, AWATE's lyrics are a complex train of thought on subjects like self-esteem, racism, pride and class. Watch the video below and find out when you can see him live on his headline tour this Summer. Pre order the album here.

Live Dates

22 Feb: LONDON - The Roundhouse​ ​ 

18 May: BRIGHTON - The Great Escape ​

23 May: BRISTOL - The Exchange ​ 

24 May: MANCHESTER, Soup Kitchen ​ 

25 May: LEEDS, Hyde Park Book Club ​ 

26 May: GLASGOW, The Hug and Pint

Get your tickets to the London show here