Aniya released her video for her first track ‘Demon’. The ‘dark pop’ song, which is hauntingly beautiful, comments on her anxieties and self doubts that she has handled in both music and life. When we met with the singer / songwriter she explained how she was heavily involved with all aspects on the track, ensuring an authentic representation of herself is shown to listeners. ‘I was so obsessive with it, I had this vision and I wanted it exactly like that.’ Well she’s been successful as the video matches the dark tone of the song, with her doubts written across her body and her alter ego Demon visually represented by a dancer. Originally from the south west coast of England, Aniya’s mother moved to Switzerland when she met Aniya’s Swiss father. Aniya came back to the UK / London as soon as she could to pursue her dreams of becoming a professional singer and she's been working towards that since. We sat down with her to learn about her motivations and about the track ‘Demon’.
All my life it has been very eclectic. My mum is a rock chick so I grew up listening to bands like Guns n Roses, Aerosmith. Then I was a huge Britney Spears fan until I was about 12 years old. Being obsessed with her probably planted the seed in my head. I started writing when I was about 8 or 9. But at that point it was just lyrics and slight melody variations; you know the instrumental tracks on the old school ‘singles’?, I would use those and write my own songs on top of them. When I was 13 I started writing my own stuff from scratch. Later I started listening to more soulful music like Maxwell, Stevie Wonder, Mary J Blige, I love all of it. I’m a huge Låpsley fan, I love her.
I came up with the idea of the writing when I had a vocal operation, it really set me back almost a year and it really damaged my confidence. I couldn’t speak for a month and I was really in my head. I started coming up with all these ideas visually. I really wanted writing on my skin. The demon/alter ego, the thing that holds you back; in the video she is that but it’s an extension of me. She represents my doubts and falls. In the video whenever she's there I don’t have writing on me, and whenever I’m alone it’s[the writing]on me. When she breaks down and I hold and cradle her because even though its my demon I still love her. By the end I’ve taken her down and I’m powerful and I’ve got the writing on me but its up to me what I do with it.
Watch DEMON VIDEO here
Its about self doubt and self destruction which is something that everyone deals with, some people more severe some a bit less. When I came here, first I did a lot of self finding. A lot of times I was thinking what am I doing? Am I good enough? Should I stop? Go back? But if I was to go back to Switzerland I was thinking what would I do? I don’t want to do anything other then music so I’d be unhappy forever. You hold yourself back when you’re thinking that because you don’t get on with it because you’re busy struggling with the fact that you don’t think you are good enough. I was going through it and I still go through it.
My main goal is to connect with people, if someone can identify with the song it gives me so much [joy]. The other day I showed it to someone and he loved it so much because he could relate to it and that made me feel so full of life. Thats the main reason I do it. This track is an introduction to who I am and what my sound is. It represents me the most at this current time and I think it's a perfect intro track for me to set the mood for whats to come after. This is not part of the EP, my EP will be coming out end of the year.